Close

Fanta

Fanta Brand Illustrations
2023

Fanta’s illustration rebrand focused on translating key brand sensations such as bubbly, juicy, and sparkling into a bold visual language. Expressive characters and dynamic supporting elements were created to transform these sensations into playful, energetic imagery.

The result is a vibrant and cohesive system that strengthens the brand’s personality through movement, color, and form.

Illustrations for Fanta's rebrand. Designed alongside with Coca-Cola's design team and creative agency Jones Knowles Ritchie.

Credits:

jkrglobal
cokeglobaldesign
gretelnyc
colophonfoundry

Lucas Wakamatsu

About

Instagram