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2023

Fanta’s illustration rebrand focused on translating key brand sensations such as bubbly, juicy, and sparkling into a bold visual language. Expressive characters and dynamic supporting elements were created to transform these sensations into playful, energetic imagery.

The result is a vibrant and cohesive system that strengthens the brand’s personality through movement, color, and form.

Illustrations for Fanta's rebrand. Designed alongside with Coca-Cola's design team and creative agency Jones Knowles Ritchie.

Credits:
@jkrglobal
@cokeglobaldesign
@gretelnyc
@colophonfoundry

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Hi! I’m Lucas Wakamatsu, a Brazilian illustrator creating bold and dynamic visuals for brands around the world.